HOT ! ビジネス・経済 Global Marketing tenth edition Amazon.com: Global Marketing eBook : Green, Mark, Keegan

Amazon.com: Global Marketing eBook : Green, Mark, Keegan。NEC、A10ネットワークス社よりBest Performing Partner Awardを。Meta日本法人Facebook Japan「Meta Agency First Awards 2024。1月29日開催 _貿易DXで実現する新たな価値創造 ～DXの効果を最大。For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.